I am a huge fan of word-of-mouth testimonials. I believe that they are not only the best kind but that they supersede much of the marketing “clutter” that tempts users to make purchase decisions without generally knowing what the person is really looking for.
I found a recent article on Bustle.com that really generated by interest in Wen by Chaz’s line of hair care products, particularly the brand’s best-known product the cleansing conditioner. The article followed one woman’s use of Wen hair for 7 days. In particular, she talked about how the cleansing conditioner worked on her very fine hair. Overall, she recommended the product for people that want that soft, nourished hair. The photos she posted daily showed excellent proof that her hair really looked more soft and shiny each day.
For those of you that have not seen the QVC ads, Wen cleansing conditioner is a pretty amazing Guthy-Renker product that serves as 5 products all rolled into one. Instead of stripping your hair with a harsh lather like a normal shampoo, it gently cleanses your hair with natural products while at the same time deeply conditioning the hair and detangling it. The product can also either replace your leave-in conditioner or a little bit can be used on your ends after a shower as a leave in. What I personally like best about this product line is it contains no harsh sulfates and uses a lot of natural products like chamomile extract that create the gentle cleansing capabilities.
So Wen by Chaz must be doing something right. According to crunchbase.com, the company has been around for 16 years and in that time has sold over 40 million bottles. It has an extremely loyal following of users that sweat by the cleansing conditioner and other products.
If you’d like to check out the article, you can find the original review on Bustle.com here: http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened
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