CP+B have announced that their Global CEO, Lori Senecal, will be stepping down from her position at the end of the year.
In March 2015, while still serving as President and CEO of MDC Partners Network, Senecal assumed the role of Global CEO for CP+B. It’s a position CP+B founder Chuck Porter said was served well. In October of her first year, Senecal landed American Airlines, taking the account away from competitor TM Advertising after 25 years of partnership.
Prior to her exit, Senecal and Porter will organize a new leadership team that will reorient CP+B’s direction for coming year.
Danielle Aldrich, the current President of CP+B West, overseeing CP+B Los Angeles and CP+B Boulder, will be taking part in the new leadership team and helping in its formation. Aldrich, who had served as one of two Managing Directors for CP+B Boulder, also took part in helping Senecal land the American Airlines account in addition to adding candy company Hershey’s as a client.
In a recent statement, Senecal said that each of CP+B’s 10 offices is staffed with savvy entrepreneurs dedicated to understanding the demands of their respective markets. These same people will attract the talent necessary to strategically tackle the demands of this industry. Senecal remains confident that Aldrich’s new role will come to her naturally as the hurdles CP+B leaders face are ones she’s easily surpassed before.
About Lori Senecal:
Lori Senecal was the President and CEO of MDC Partner Network and and Global Chairman and CEO of kbs+. After growing kbs+ from an agency of 250 to 900 people it was cited as one of the “Best Places to Work in NYC” by Advertising Age. More details can be found on Business profile.
In 2015 she joined CP+B. Assuming the role of Global CEO, Senecal was put in charge of overseeing CP+B’s reach within the U.S. and abroad, expanding the company, managing coordination with international officers, and acquiring high-profile clients. Under her leadership CP+B rose to such prominence that it was recognized as Advertising Age’s “Creativity Innovators of the Year in 2016.”